THE METAVERSE IS NOT DISCOVERED, IT IS CREATED IN A COMMUNITY

Leading companies share their experiences at the San Valero Group conference

The technology day “Metaverse: reality or fantasy?”, held today at the San Valero Building, has allowed us to learn more about this parallel world, what it is and what is real, and about the practical sense through the experiences told by experts from major companies that have explained their reality, virtual in this case.

The first to speak was Jorge Pablo Cervera, innovation manager for education and healthcare at Vodafone. In his explanation, he referred to the metaverse in four aspects: experimentation due to the human desire to interact, social because they are real communities, identity because it is an individual feeling and property because of the tendency of people to own things.

The form of access depends on the inverse of the experience, being able to be a virtual reality (100%), mixed reality (50%) or augmented reality (10%) and logically always through devices connected to the internet. As a reflection, he defines the metaverse as “a universe that is not discovered, it is created through a community”.

This was followed by a round table moderated by Carlos Cetina, principal investigator of the SVIT group at San Jorge University. In it we have been able to see “case studies” and real experiences.

Iñigo Gainza Thalamas, metaverse services lead Iberia at Accenture, considers that there is a great deal of smoke in this initial phase we are in and “companies are joining the bandwagon by virtualizing processes”.

Pedro Pardo, manager of the Entrepreneurship Unit of the Instituto Aragonés de Fomento, said that it is a problem of time “we have to land this new reality and expectations may be overestimated”.

Sergio Tello, territorial director of automation and digitalization of Siemens, reflected on the etymology of the word metaverse, meta beyond and verse in reference to the universe, indicating that the first stones are being laid. In reference to the digital twin, he pointed out that “it allows analysis and monitoring in environments, bringing benefits in the real world”.

The session ended with an interesting question and answer session with the participation of the audience.

The next meeting of this conference will be on Thursday, September 29, at 6 p.m. in the same place, and will be entitled “Cybersecurity: The value of your data”.

This second Conference on Technological Trends in the 21st Century Society is an initiative of the San Valero Group, in collaboration with Vodafone, CEOE Aragón and Multilevel Hybrid Learning. They aim to disseminate and deepen the latest technological advances and their real application, to understand its importance, development, use and application.

Entities that have supported this initiative:

The Confederación de Empresarios de Aragón (CEOE Aragón) is the organization that represents the entire business community of the Autonomous Community of Aragon thanks to the high level of representation achieved since its foundation in 1982

It includes more than 30,000 companies through its member associations: the provincial business organizations of Huesca,Teruel and Zaragoza, and sectorial and intersectorial associations of the Community.

Its objective is to coordinate, represent, promote and defend the general and common interests of the business community of Aragon under the principles of free initiative and market economy. To this end, it works for the socioeconomic development of the Autonomous Community, the growth of business activity, the improvement of business performance and productivity, and the training of businessmen and workers, among other aspects.

Vodafone is a leading telecommunications company that aims to “Connect for a better future” to drive an inclusive and digital society. His experience and scale give him a unique opportunity to drive positive change for society. Their networks keep people connected and play a vital role in keeping the economy and critical sectors such as education and health functioning.

Vodafone is Europe’s largest mobile and fixed network operator and the world’s largest IoT connectivity provider. Its M-Pesa technology platform in Africa enables more than 50 million people to benefit from access to mobile payments and financial services.

It operates mobile and fixed networks in 21 countries and has agreements with mobile networks in 52 other countries. It has more than 300 million mobile customers, more than 28 million fixed broadband customers, more than 22 million TV customers and connects 136 million IoT devices.

Multilevel Hybrid Learning is an international project led by Grupo San Valero that develops an innovative model of Higher Education where Vocational Training students can broaden their knowledge with the acquisition of new university skills adapted to the emerging profiles needed by companies.

He argues that the university and the company are key to the professional development of individuals. The students, through the first three training programs of this project, will expand their knowledge in different professional fields such as: interconnected industry (IoT), robotics and innovation management in the company; big data and energy efficiency in industry and buildings; or cybersecurity and blockchain.

An opportunity to boost their employability in new specialties and professional profiles associated with the profound and rapid transformation of the labor market.